Monthly Archives: April 2019

Auto shows, and specifically New York’s edition, tend to focus on the big reveals. What’s brand new? What haven’t the media and public seen before that they want to feast their eyes on? True, as stated in our last post, this year’s NYIAS did seem to lean more toward auto brands filling out their trim selections and special editions, but that didn’t stop them from bringing 2019’s earlier releases along for the ride.

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What auto show would be complete without aimlessly strolling through the

The world is full of attempts at greatness that fell
short for one reason or another. It’s no secret that creating something great
takes the right combination of timing, motivation, and vision. Over the past several
months, we’ve been working to craft our own version of greatness for one of the
most celebrated trucks in the world.

 When we last saw our 2011-2014 Ford F-150/2010-2014 Ford Raptor radiator, it was merely the shell of greatness. Our prototype was constructed and test-fit successfully, but we were still a few steps away from our goal of a radiator that lives up to the F-150’s reputation. While we’ve been absent from posting, work was still progressing on our production samples. These samples, and the testing we’ll perform with them, will be the milestone that determines if our radiator will be fit for greatness, or fall short along with so many before it.

Nothing says driving quite like New York City. The jams, the honking, the stop and go traffic all add up to one wild experience. Maybe more like a torture test, but you might not have fun doing it. Maybe I was a little off about NYC driving, but the Big Apple is an ideal meeting spot for OEM’s and enthusiasts alike to rendezvous and get an up-close look at the fresh new designs manufacturers have to offer. Since the Mishimoto R&D facility is only an hour train ride away, we took advantage of this opportunity to join the hundreds of other journalists descending on the Jacob K. Javits Center in Manhattan.

So, What's New?

To be honest,

The renowned landscape photographer Ansel Adams once said, “…I have found that every experience is a form of exploration.” Nearly a century after Adams began exploring the American West, Americans still love to explore, and no vehicle exemplifies the spirit of everyday exploration better than the Jeep Wrangler. Any Wrangler driver knows that embarking on an exploration is a simple matter of turning a key. Take the top off, or pull off the doors, and a drive through your neighborhood becomes something more.

As any explorer knows, a journey requires preparation. We might have moved on from feeding the horses and packing the hardtack but being prepared is still key. Even in a brand new 2.0L turbo Wrangler, the first step in your everyday exploration should be staying prepared. Maintenance is important, of course. You change your oil, use high-quality fuel, check your tire pressure, and a plethora of other essentials most vehicle